E-commerce fuels domestic consumption
On the surface, price seems to be the most appealing element during the sales on November 11. As a matter of fact, this is a successful case of personal information application. Now, the successful promotion of personal information application and improvement and development of hardware and software have all contributed to laying a better foundation for expanding online consumption. Therefore, when we are talking about expanding domestic demand, more attention should be paid to the important platform of ecommerce.
November 11 has triggered a gigantic spurt of ecommerce sales. After repeated analysis of this phenomenon, people come to realize that various forms of personal information application have played an important part in such promoted sales.
Firstly, rapid increase of client software downloads. "Move the Taobao store into the phone in one minute", "place order online anytime anywhere", all these have made it convenient for enthusiast young online shoppers. Taobao, Yihaodian, and 360buy.com all have their own client softwares. Once installed, these apps can lead you to the online stores by a single click. Shopping can be done anytime and the purchase can be delivered to the buyer's address. Who could refuse such convenience?
The reporter recently went shopping in a mall with a master online shopper. After walking in the mall for quite a while, she acquired almost nothing. The reason was that she had a price-comparing app installed in her mobile phone, and she had the habit of scanning everything before she bought it. Under such scanning, the price of everything is transparent, and the overpriced products are certainly left alone. Nowadays, most commodities in the mall cannot stand such scanning. Although not many customers are master shoppers like her, she said that most of her friends were buying bargained products from the internet now and that anything was available online as long as you knew what you were buying. I then asked her what if she bought a fake product, she said if she bought a fake product, she would never shop on the same place again and would told everyone about it so that there would be no market for fake products. Online shopping has generated corresponding apps and such apps have also made online shopping more convenient and cheaper.
A computer is certainly inevitable for online shopping, but it seems that smart phones are playing an even more important role. There are all sorts of online shopping apps in app stores for mobile phone. A powerful and fast smartphone can put games, video, music and other interesting apps, including online stores of course, into people's pockets. Motorola has recently introduced its new iMT788, an ultra-fast smartphone that sports an Intel processor. This new phone has a beautiful look and fast and smooth experience. What impressed the reporter most was what Yang Xu, Intel's global VP and president of its Chinese market, said: "Smartphones are becoming an indispensible element of modern life". We used to believe that mobile phone is an indispensible tool in people's life, but now, as Yang Xu put it, it has become an "element of modern life", and a part of modern life.
On the surface, price seems to be the most appealing element during the sales on November 11. When we are talking about expanding domestic demand, we tend to pay more attention to traditional approaches and traditional industries without attaching due importance to the fact that ecommerce has become an important platform for boosting domestic demand. Now, expanding domestic demand is the strategic focus of China's economic development. The space of China's market is vast, with huge consumption demand lurking everywhere. Such consumption demand also needs proper channeling by export, and the channeling should be diversified. Different approaches should be taken to expand domestic demand. The successful promotion of personal information application and improvement and development of hardware and software have all contributed to laying a better foundation for expanding online consumption. This has also opened up new possibilities for conventional retailing enterprises, who should make more effort to solve the new problem of how to cope with the impact of IT application.
Firstly, rapid increase of client software downloads. "Move the Taobao store into the phone in one minute", "place order online anytime anywhere", all these have made it convenient for enthusiast young online shoppers. Taobao, Yihaodian, and 360buy.com all have their own client softwares. Once installed, these apps can lead you to the online stores by a single click. Shopping can be done anytime and the purchase can be delivered to the buyer's address. Who could refuse such convenience?
The reporter recently went shopping in a mall with a master online shopper. After walking in the mall for quite a while, she acquired almost nothing. The reason was that she had a price-comparing app installed in her mobile phone, and she had the habit of scanning everything before she bought it. Under such scanning, the price of everything is transparent, and the overpriced products are certainly left alone. Nowadays, most commodities in the mall cannot stand such scanning. Although not many customers are master shoppers like her, she said that most of her friends were buying bargained products from the internet now and that anything was available online as long as you knew what you were buying. I then asked her what if she bought a fake product, she said if she bought a fake product, she would never shop on the same place again and would told everyone about it so that there would be no market for fake products. Online shopping has generated corresponding apps and such apps have also made online shopping more convenient and cheaper.
A computer is certainly inevitable for online shopping, but it seems that smart phones are playing an even more important role. There are all sorts of online shopping apps in app stores for mobile phone. A powerful and fast smartphone can put games, video, music and other interesting apps, including online stores of course, into people's pockets. Motorola has recently introduced its new iMT788, an ultra-fast smartphone that sports an Intel processor. This new phone has a beautiful look and fast and smooth experience. What impressed the reporter most was what Yang Xu, Intel's global VP and president of its Chinese market, said: "Smartphones are becoming an indispensible element of modern life". We used to believe that mobile phone is an indispensible tool in people's life, but now, as Yang Xu put it, it has become an "element of modern life", and a part of modern life.
On the surface, price seems to be the most appealing element during the sales on November 11. When we are talking about expanding domestic demand, we tend to pay more attention to traditional approaches and traditional industries without attaching due importance to the fact that ecommerce has become an important platform for boosting domestic demand. Now, expanding domestic demand is the strategic focus of China's economic development. The space of China's market is vast, with huge consumption demand lurking everywhere. Such consumption demand also needs proper channeling by export, and the channeling should be diversified. Different approaches should be taken to expand domestic demand. The successful promotion of personal information application and improvement and development of hardware and software have all contributed to laying a better foundation for expanding online consumption. This has also opened up new possibilities for conventional retailing enterprises, who should make more effort to solve the new problem of how to cope with the impact of IT application.
