Manufacturing News

Hisense set to launch Xinjiang Factory

In line with its strategy to globalise the Hisense brand, five countries near Xinjiang in central Asia serve as the company's key markets.

Hisense Group announced today that its Xinjiang Factory, which it claims is the first colour television manufacturing base in this region, began production in Kashi seven days ago.

In line with its strategy to globalise the Hisense brand, five countries near Xinjiang in central Asia serve as the company's key markets. Hisense claims to have already sold 100,000 televisions in Kyrgyzstan and Uzbekistan.

The company hopes that the gradual stabilisation of the political situation and the regional economy's continuous development in central Asian countries will provide better opportunities for the sale of Hisense home appliances.

By taking advantage of areas like manufacturing, designing, purchasing and the experience in domestic marketing, introducing advanced management skills, craft and quality-controlling technology, Hisense hopes to gradually turn this factory into a joint-venture company integrating manufacturing, sales and services, the company said.

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