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Chinese Childrenswear Brand Leyou Begins Life with Centric PLM
source: CIMdata
Leyou, the Chinese children and baby fashion and accessories brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Leyou Babies to Kids (Leyou) was established in Beijing in 1999 and is a leading retail chain for baby, children and maternity wear in China. Leyou has an extensive brand portfolio including greatfamily, a high-end children’s apparel brand, and Ubee, which focuses on childcare and diaper products.
Even with the digital retail transformation occurring worldwide and especially in China, the brand's innovative approach and technical capabilities have kept it ahead of the curve. The company was the first retailer in China to adopt a sophisticated Enterprise Resource Planning (ERP) system. Its use of apps, online stores and chain stores as part of an online and omnichannel business model provides one-stop professional service and a convenient, integrated shopping experience for consumers.

As Mr. Gong Dingyu, Brand Founder at Leyou, says, “Our brand was born digitally native however, we needed to take the company to the next level. As childrenswear now takes its cue from adult apparel trends, time to market gets faster and faster. In the age of e-commerce, the response time of supply chains has to keep up with increasing consumer expectations and desire for newness. A digital management platform that encompasses all processes is necessary to centralize resources and react to market changes quickly and efficiently.”

After initially considering supply chain management solutions, Leyou realized that a PLM solution would be a more suitable investment for the company, as only PLM can fully digitize information and connect operations across the entire product lifecycle to bring products to market quickly rather than focusing solely on the supply chain element.

“We selected Centric PLM because their solution is an excellent product that incorporates best practices from the fashion industry and the Centric team has been extremely professional and knowledgeable throughout the selection process,” says Mr. Gong. “The system will be of great value to the company. Once it is up and running, Centric PLM will enable the sharing of supply chain resources as well as human resources, while effectively integrating internal and external platforms. With this foundation in place, Leyou will be able to develop new product categories and expand on existing product categories more efficiently.”

“The project will be varied and interesting, as all team members will actively participate and offer their input,” he concludes. “Silos between teams will be broken down to foster innovative mindsets.”

“We are very excited to announce that Leyou has selected Centric PLM and will be our forty-fourth partner in China,” says Chris Groves, President and CEO of Centric Software. “Leyou is also our first infant fashion brand partner in China. We are proud to partner with a company that is at the forefront of innovation in retail in China.”