On April 9th 2009, Kingdee International Software Group Company Limited—a leading company at the market of corporate management software and e-commerce in the Asia-Pacific region, had publicly announced that it had successfully acquired the most promising software supplier for the apparel industry in the Pearl River Delta area—Guangzhou Qisheng Electronics Technology Co., Ltd., in order to entirely strengthen Kingdee's integrative ability to provide management information solutions for the apparel industry, accelerate its expansion in the apparel industrial information market and power the transition and upgrade of apparel industry in the chilly winter of economy.

 

 This was another important event after Kingdee acquired the aggressive retail and chain software supplier in the Pearl River Delta—Shenzhen Sun Rising Software, in January 2009. Industry insiders analyzed that a series of acquisitions had demonstrated the accelerating integration of management software industry and Kingdee was making use of its powerful product platform and marketing network to rapidly integrate the software manufacturers in order to satisfy the demands of all the customers in subdivided industries. When the financial crisis was currently getting more and more severe, unique strategic view and extraordinary strength must be undoubtedly essential to have a large-scale acquisition. Based on Kingdee's 2008 annual performance report, it had achieved a rapid development in backwash and gained net profit increase by up to 33% over the same period of last year.  

 

 Found in 2002, Qisheng Electronics Technology Co., Ltd. specialized in providing one-stop information solutions for apparel enterprises and products in the design, production and distribution of apparel. It had provided services for some typical customers of compound production and distribution, such as the world's largest underwear enterprise-Regina Miracle Underwear, the top one brand of lady clothing in China-AYiLian Apparel and the domestic pioneering manufacturer of pregnant ladies and baby's articles-KissBB Apparel and other well-known customers in the industry. Moreover, Qisheng served the Chinese dealers for many famous international brands, such as Adidas, Converse and Kailas and won a good reputation in the apparel industry.

 

 Now, the textile and apparel industry were welcoming its new spring. Domestic textile enterprises had been presented with a new wave of development opportunities since the adjustment and revitalization plan of textile industry had been approved, the export tax rebate rate for textile and apparel industry had been raised continuously twice, and China was expanding domestic demands. The fashion enterprises had their core pursuit for a quick response to the market and an expeditious supply chain. Since most of apparel enterprises did not have unified planning, they had only built the information system partially, decentralized the information, separated finance from business, experienced severe information isolation and could not give an effective support to management decisions. Therefore, it was pressingly necessary to find a leading enterprise with a good ability of integration to achieve the integration of finance and business, promote efficiency and lower down cost. By virtue of its unique advantages in Apusic and BOS, Kingdee had integrate the industrial experience and knowledge of Qisheng Electronics with its existing production lines (Kingdee EAS, Kingdee K/3, Kingdee KIS), in order to provide all small, medium and large customers in the apparel industry with the integration solutions of finance and business and promote their values.  

 

 Xu Shaochun, the chairman of the board of Kingdee Corporation, stated that Kingdee's acquisition of Qisheng had been a specific move of its active strategy at capital market. As the acquisition was completed, Kingdee would have further developed its ability in the apparel industrial information region and provided those customers in the apparel industry with comprehensive solutions. Moreover, it could help them integrate their foreground business and back-stage management, achieve their management upgrade, promote their management competitiveness and their ability to guard against the current economic crisis. Kingdee would continue reinforcing acquisitions to help more and more small and middle software companies realize their bigger dreams through the platform created by Kingdee. Kingdee was dedicated to leading the progress of management modes, enhancing the development of e-commerce and helping their customers succeed. The method of acquisition would play a more and more important role in realizing Kingdee's dedication.