The Biggest Brewer in the World

Anheuser-Busch InBev is the leading global brewer and one of the world's top five consumer products companies. A true consumer-centric, sales driven company, Anheuser-Busch InBev manages a portfolio of over 200 brands that includes global flagship brands Budweiser, Stella Artois and Beck's. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its 120,000 employees based in operations in over 30 countries across the world. The Company strives to be the Best Beer Company in a Better World.

Fierce competition in China - the largest beer market in the world

China's domestic beer consumption in 2003 reached 25,000,000 tons, and has become the world's largest beer market. In 2006, China's beer production reached 35.15 million kiloliters, 12 million kiloliters more than USA's beer production, ranking second in the world.

Today, InBev Group has become one of largest beer producers in China. InBev has 32 beer production plants, with an annual output of up to 3 million tons. InBev's main rivals include Qingdao Beer Group, Yanjing Beer Group, China Resources Snow Beer Group; Except Yanjing Beer Group, other manufacturers have introduced talents, capital, technology and brands from many international beer giants, such as Anheuser-Busch (the United States), Miller (the United States), Asahi Beer (Japan) and so on, to carry out a full range of market competition.

Management Pattern of Domestic Enterprises Combined with the Best Business Practice in the World

To achieve its business strategy in China, InBev needs to make better use of Chine's human resources, and use more local employees as soon as possible, so as to better adapt to China's condition. Why did InBev choose UFIDA's e-HR (business-oriented group of human resource management solutions) Firstly, UFIDA is the biggest enterprise management software supplier in Asia-Pacific; secondly, UFIDA has rich implementation experience and excellent solution in group human resources management field; thirdly, UFIDA combines management pattern of domestic enterprises with the best business practice in the world. After on-site investigation, InBev began system configuration, and accepted e-HR in April 2008. Now, InBev has achieved its preliminary effect - Group Management, Fine Operation.