Pan-West, one of Asia's premier golf retailers and a subsidiary of Singapore-listed Tuan Sing Holdings Limited (TSHS.SI), has awarded a contract to Kingdee International Software Group Co Ltd (HKSE: stock code 8133), the fastest-growing creator of enterprise software applications in China and Asia Pacific, to provide the company with its flagship ERP solution - K/3.

K/3, Kingdee's fully featured ERP software suite, has already been adopted by more than 200,000 customers in mainland China and Hong Kong including many well-known international companies. Kingdee's customers include many high-profile PRC firms including China Travel Services (Holdings) HK Ltd, TCL Corporation, the China Merchants Group, but increasingly, it is multinational organisations like TOM Group, Olympus, Bank of America, McDonald, Arrow Asia and Pan-West that are deploying Kingdee's software.

Pan-West becomes the latest international customer to select K/3; the company plans to deploy the software to support and drive its business in China, Thailand, Singapore and Malaysia. Pan-West will first deploy Kingdee K/3's financial and supply chain management modules.

"Since its inception in early 1970, Pan-West has grown steadily catering to golfers' needs across the region," said Loh Ah Joo, founder and managing director of Pan-West. "Today, golf is one of the most popular leisure activities in Asia Pacific and the industry is booming. We are committed to creating a total golfing experience through quality products and reliable and personalised services, but to do this, we must have robust, scalable IT systems in place.

"Our old software could no longer support our continuing business growth. We recognised that if we were to live up to our mantra to be 'the golfer's best friend' we needed to invest in a reliable software suite that would be able to deliver excellent price/performance regardless of geography."

"Kingdee is the number one provider of enterprise software in China's mid-tier commercial market," said Robert Xu, Chairman and CEO of Kingdee Software International Group. "Building on this success, we are focussing on driving our ERP, CRM, KM and BPM software sales globally. The Asia Pacific region is the natural first step on this journey and we are delighted to have been selected to support Pan-West's regional business. We certainly hope that a successful implementation with Pan-West will lead to additional opportunities within Tuan Sing's many subsidiaries."

Joseph Soh, managing director of KDS Technology, the Master Distributor of Kingdee products in Singapore said, "We are experiencing strong and growing demand for a high price-performance ERP solutions in Singapore as well as other ASEAN countries. Many successful high-growth companies here need a proven affordable ERP solution to sharpen their operational efficiency and enhance their competitiveness against the global players.

"The traditional multinational ERP vendors do not have local expertise and their solutions are generally too expensive for local customers to afford. Although local ERP vendors have the local expertise they typically do not have scale and skills to develop ERP solutions with the power and functionality that users need.

"Kingdee's solution has been proven by more than 200,000 customers in China and Hong Kong. It offers the best price-performance ERP solution to meet this market gap while KDS provides local market expertise. We are very confident in our role as master distributor for Kingdee in Singapore and ASEAN. Pan-West is one of our joint successes and it further endorses the strength of Kingdee and KDS in the ASEAN region."

The Kingdee K/3 ERP solution includes Human Resources, Manufacturing and Production and Customer Relationship Management. Each of these modules can be configured and implemented rapidly for fast results. They include pre-built reports and fully support international standards and multilingual user interfaces including English, simplified and traditional Chinese.