Manufacturing News

SAIC to revive Shanghai nameplate as premium brand, report says

SAIC Motor Corp. is seeking to revive its discontinued Shanghai brand and reposition it as a premium sedan brand, according to Chinese media.

The company will showcase a Shanghai-branded mid-sized car alongside its second-generation Roewe 750 at the China auto show in April in Beijing, reported Sina.com, a news portal.

The Shanghai-badged car is a variation of the new Roewe 750.

The two models were developed by the Pan Asia Technical Automotive Center jointly owned by General Motors and SAIC, according to Sina.com. They are fitted with 2.0-, 2.4- and 3.0-liter gasoline engines as well as 6-speed automatic transmissions.

Both models depend heavily on GM for technology. They share platforms with the Buick Regal and LaCrosse, while engines and transmissions are supplied by Shanghai GM, a joint venture between
SAIC and GM.

SAIC launched its Shanghai-brand sedan in 1958, but killed the brand in 1991.

In 2006, SAIC unveiled its first-generation Roewe 750 mid-sized sedan. That model is built on a platform the state-owned Chinese company purchased from the bankrupt MG Rover.

Most Viewed in 24 Hours

Special

Start a Digital Twin Journey from Engineering Simulation

Accenture releases survey of digital transformation

CIMC Reduces Unplanned Downtime by 30% with Greater Operational Insight from ThingWorx

Ansys Simulation Speeding up Autonomous Vehicles

回到顶部
  • Tel : 0086-27-87592219
  • Email : service@e-works.net.cn
  • Add: 3B1 International Business Center, No. 18 Jinronggang Road (No.4), East Lake High-tech Development Zone, Wuhan, Hubei, PRC. 430223
  • ICP Business License: 鄂B2-20030029-9
  • Copyright © e-works All Rights Reserved