Manufacturing News

Brilliance in no hurry to export to U.S.

Brilliance Auto has no timeline for starting exports to the United States.

Brilliance Auto has no timeline for starting exports to the United States, vice chairman  He Guohua said at the Detroit auto show.
 
"We realized we need to do more work on our cars to reach America," He said.
 
Brilliance is showing the M1 and M2 sedans as well as the FRV small car at the Detroit show. They are here to show U.S. consumers that Brilliance can produce a good car, said He.
 
Several years ago, Brilliance talked about beginning exports to the United States in 2009, but that is no longer the plan, said He.
 
"We decided that if we couldn't make a good product for the United States market then we wouldn't come," He said.
 
He confirmed that a planned joint venture with Red McCombs, a Texas-based dealership group, was off for now. McCombs would have helped the automaker develop its aftermarket services at Brilliance dealerships, such as warranties, loans and insurance.
 
"We didn't say we would never set up a joint venture, but that a joint venture will be set up if necessary," He said.
 
Brilliance exported 23,000 cars in 2008. The majority went to developing countries and regions such as Egypt and South Asia. He said 3,000  went to Europe.
 
This year, the export volume will increase 50 percent, He said.
 
Brilliance, based in Shenyang, China, manufactures sedans, minibuses and automotive components. It also produces BMW 3- and 5-series sedans in a joint venture with the BMW Group.

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