Sponsored By:China Chain Store & Franchise Association

Why to Exhibit: Shanghai-Your Gateway to China Market

Franchising, a successful business method proven and tested in the developed countries, although was introduced into China just a decade ago, has been positively booming in recent years as a result of encouragement of the government and endeavor of our association. More and more enterprises adopt franchising to expand their business and establish brand recognition. Numerous investors won their business by buying franchise.

A statistic shows that there were 2000 franchise systems and 120,000 franchised outlets in China by the end of 2004. Franchising has been playing an important role in enhancement of social stability, stimulus of investment and establishment of credibility in the society.

The Measures for the Regulation of Commercial Franchise was enacted by the Ministry of Commerce of China in the end of last year. Franchising is expected to grow quickly, steadily and legitimately in China. With a population of 1.3 billion, an average economic growth of 9.4% for more than twenty years, GDP per capita exceeding $1000 as well as all limitations for foreign companies were abolished, China is becoming a focal point in the world franchising market.

Shanghai is the leading trade and financial center of China and the most dynamic city in the Asia-Pacific region. It's per capita GDP exceeded USD 5000 by the end of year 2003. People in Shanghai and its surrounding rich provinces have the long tradition of business and spirit of entrepreneurship. Shanghai and its surrounding provinces are the most ideal place where overseas brands can set their first foot into the China market as a whole.
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