Manufacturing News

Audi seeks to boost China sales by expanding product mix, local output

Audi wants to double its China sales over the next five to six years by accelerating new model introductions and expanding local production, CEO Rupert Stadler said.

The Volkswagen Group luxury brand produces six nameplates in China -- the A3, A4 A6 and A8 sedans and the Q3 and Q5 crossovers at VW’s plants in the northeast China city of Changchun and the south China city of Foshan.

“During the next five years, we are going to more than double the number of localized models and produce them in more than two factories,” Stadler said Wednesday at a media roundtable at the Beijing auto show.

By 2022, Audi will offer 10 new and upgraded crossovers and SUVs in China to tap strong local demand. Of those vehicles, seven will be produced in China and five will be full electric, he said.

Audi sells three plug-in hybrid models in China -- variants of the A3 and A6 sedans and the Q7 crossover. Of the three, only the A6 variant is assembled locally.

A locally built plug-in hybrid version of the A8 is to arrive this year.

Audi will introduce more electrified vehicles in China, Stadler said. “By 2025, we expect 30 percent of our volumes here will be pure electric vehicles,” he said.

Audi, which remained China’s largest luxury car seller in 2017, was outsold by Mercedes-Benz in the first quarter of this year. In the quarter, Audi delivered 154,270 vehicles while Mercedes sold 169,932.

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